maniecool: UBEX ICO

The Fever about cryptocurrency is increasing, people have heard about it, and more and more people want to find more about it, and find a way to be a part of it. When blockchain technology came, so many things changed, for better, we say. So many businesses have improved, so many companies have started using crypto currencies in their work. The new ideas are coming every day. People want to invest in the new projects. We have the biggest tool in the world, and it is called the Internet. The internet is an enormous base of information where we can do anything. Internet has connected the entire world. One of these projects is UBEX

Ubex is a registered company in Switzerland based in Crypto Valley Labs “The Block” (Switzerland) whose founders are Artem Chestnov and Daniel Biesuz, who want to revolutionize the advertising sector and take it to a new level.

Ubex is a decentralized advertising exchange that plans to combine neural networks with blockchain technology for effective interaction between advertisers and site owners who provide blocks for advertising on their resources, selecting the most relevant information for the visitor.

In addition, Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers.

THE GOAL

Ubex's aims' to tackle the issue of low trust in the purchase of digital publicizing. Smart contracts make the relationship of publishers and advertisers as fair and transparent as possible; it also helps in limiting the dangers for all parties. With the application of such an approach, Ubex permits passage from the conventional pay per click scheme to the payment model for targeted actions; the most reasonable and intriguing model for promoters.

Advertisers can purchase advertisement slots utilizing the Ubex system automatically. Payment is, however, made upon supply of targeted actions by clients. Publicizing procurement happens progressively using programmable innovation based on neural networks with the utilization of smart contracts.

THE MISSION

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertisers’ offers and publishers’ websites

Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.

Significantly reduce commissions by removing the middlemen

Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.

Create an opportunity for publishers to tokenize ad slots

Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.

Develop a multi-layered system of platform participant reputation rating

Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

THE PROBLEMS

Ubex believes users, advertisers, and publishers — the three participants in the global advertising ecosystem — are facing various problems with today’s advertising systems, including:

Users

Irrelevant or annoying advertisements

Overpayment for products and services due to multiple intermediaries and high commissions

High risks due to the use of coercive advertising methods by scammers

Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales

Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff

Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

Struggle to find advertisers to fill advertising slots

Face low earnings and the inability to forecast future payments from advertisers

Payment delays and non-payments from dishonest or low-quality advertisers

SOLUTIONS

By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

THE ECOSYSTEM

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.

MARKET STRUCTURE

The structure of the advanced publicizing market comprises a chain of participants represented, from one viewpoint, by advertisers and on the other, by distributors with various intermediaries between them, thereby performing different functions. Therefore, here is the current digital-publicizing purchasing scheme:

Through media agencies, medium and large-sized advertisers purchase digital advertising, which deal through partnered exchange work areas or specifically with purchases in these ways:

• Through banner networks (horizontal and vertical networks.

• Directly from the publisher.

• Through advertising exchanges.

Advertisers can undoubtedly purchase advertisements from distributors through the Ubex publicizing exchange without depending on the costly services of offices and other intermediaries. Ubex consolidates the usefulness of an advertising exchange with a service to monitor all the execution indicators of every advertisement placement of every publisher, consequently eliminating the requirement for proper external tools. Also, Ubex consolidates the functionality of a DSP/SSP.

The application of blockchain allows Ubex to use a Pay-Per-Result operating model

Advertising campaign management Detailed reports with data filtering

Export and import of data

Detailed campaign statistics charts

Transparent transaction control through blockchain

New campaign creation

Ability to set end goals

Basic audience targeting for ad displays

Ad format selection

Ability to configure ad settings

Know Your Customer

Advertisers are required to pass the KYC process for account verification:

Provide information about the advertiser's company

Upload supporting documents

After the approval it would be possible to kick-off marketing campaigns and configure ads.

Publishers' Section

The functions included in the publishers' application are:

Data Mining

Ad Space Tokenization

Join the Ubex Network

The Publishers' Section is currently under development and its Alpha version will be available on August, 2018, as per the project Roadmap.

Work scheme

Interaction between customers and modules on the Ubex exchange

PARTNERS OF THE UBEX PROJECT

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

The Ubex platform will permit the contribution of Tokens into the system and their yield for a wide variety of cryptocurrencies. The exchange rates will be controlled by the market needs; it will be based on the exchange data of the UBEX Token.

TOKEN SALE AND ICO

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

TOKEN AND ICO DETAILS

Ticker: UBEX

Token type: ERC20

ICO Token Price: 1 UBEX = 0.00001 ETH

Token Sale start: May 21

Tokens Sale end: August 13

Maximum limit (Hard Cap): 24,000 ETH

Minimum limit (Soft Cap): 4,000 ETH

KYC (Know Your Customer): Obligatory

Minimum investment: 0.01 ETH

Restrictions: Citizens and residents of the USA, Iran and North Korea can not participate

Accepted Coins: Litecoin, Bitcoin and Ethereum

Tokens issued: 4,000,000,000 UBEX tokens

Tokens not sold: will be destroyed

You can get your UBEX Tokens here https://tokensale.ubex.com/register?locale=en as Token Sale is Live now.

TOKEN DISTRIBUTION

Distributed to Community: 72%

Team & Advisors: 15%

Reserve: 10%

Bounty: 3%

WHY YOU SHOULD CHOOSE UBEX?

Neural networks maximize purchasing efficiency:

The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.

Blockchain based smart contracts minimize participants’ risks:

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.

ROADMAP