maniecool: SMATHIUM

Blockchain technology has gotten to the level in which the whole world cannot do without it. We have discovered that this technology is making the news headline everyday which symbolizes global and rapid adoption of this technology. But despite the greatness and potential of this technology, there are still some things that needed to be improved upon its use. We have several and different blockchain network such as bitcoin blockchain, ethereum blockchain, eos blockchain, tron blockchain and some other more. The level of difficulties associated with each of this blockchain network varies based on the type of blockchain.
We have some blockchain that are more cumbersome and difficult to use than some others, we also have some that easy to use but they are lacking some other qualities. Let’s take for example the speed of transaction which is solely dependent on the nature of blockchain transaction. Some transactions do take several hours before it could be confirmed on the blockchain network, some blockchain also charges high transaction and minning fees. This is the reason why a new team has gathered around to rectify this problem by launching a new blockchain project known as Smathium

SMATHIUM is a blockchain-based loyalty platform aiming to solve the key challenges facing traditional loyalty programs. A decentralized Application (dApp) where all businesses can create their own loyalty reward programs powered by a single token. A single united loyalty point system in small on/off-line retails around the globe involving everyday life. Cafe, restaurants, grocery store, and even shopping mall. A survey by CodeBroker shows that at least 54% of consumers are frustrated with their loyalty reward programs.

The reasons for the frustrations include lack of differentiation and the fact that the majority only provide limited benefits. Also, implementing a robust loyalty reward program tends to be ridiculously expensive locking out the majority of businesses. While incumbents such as departmental stores and airlines can afford to provide high value membership programs to their customers, small and medium enterprises cannot. Smathium aims to bridge this gap by building a multi-business loyalty reward platform that is open to all types of businesses.

At the heart of this platform is the goal of creating long term value for customers rather than serving as a short-term promotion. As a unified medium of exchange between users and brands, Smathium token can be used for transactions across all businesses registered on our platform and can be traded in exchanges. Moreover, Smathium is creating an additional feature where brands can connect their existing loyalty programs to a blockchain network

Impending Challenges with Loyalty Programs

Closed Structure

Customers cannot use the rewards they have received at other brands

Insufficient Rewards

Rewards provided are insufficient and do not attract interest from customers.

Lack of Differentiation

Reward programs without differentiation ultimately make customers leave.

About The SMATHIUM Platform

Enjoying Membership Benefits Like That of a Department Store

Anyone including app businesses and small merchants can provide their own unique membership programs to customers. Also, they can provide differentiated membership programs to their loyal customers.

Smathium benefits at a shopping mall

Shopping malls can provide membership benefits appropriate for consumer experience instead of providing simple coupons

Single Unified Coin

Customers can receive their rewards in a single form of cryptocurrency instead of different points for each brand. Smathium guarantees the rightful assets to its customers.

Tradable Benefits

Brands participating in the Smathium Platform can buy and sell their benefits. Additionally, the membership program becomes a new sales channel for large scale sales for the brands.